Looking into the crystal ball of the future, a restaurateur could be wondering if there would ever be a time when she could track the brainwaves of her potential customers, know his weekend plans, and embed an offer that he could be interested in. Science fiction always exists. But cut to today, and we are on our way there.
Technologies like IBM’s Watson creating new recipes or restaurant analytics driving efficiency are all signals of where the industry is heading.
Today’s hospitality industry can prove to be a boon and a bane. While the opportunities with an open, data-powered economy, using tech like data analytics for restaurants are limitless, you could well be another statistic among what industry monitors prove 40% of restaurants close within a period of three years of starting.