Funnel Metrics for SaaS Analytics

Funnel Analytics for SaaS Industry

Total Incoming Traffic

Total Incoming Traffic

Total Incoming Traffic: This is the starting point to know how much of your brand is being enquired by your online audience. Use this to get a sense of your expected traffic vs actual traffic.

Incoming Traffic by Sources

The above metric is broken down in this visual, based on the traffic source. This could be through your app, customer care or website.

Incoming Traffic by Sources
Number of Trials and Conversion Rate from Traffic to Trials

Number of Trials

You can also know the number of trials signed up for by your potential audience. Use that to retarget them, and lead to conversion.

Conversion Rate from Traffic to Trials

To know the percentage of your monthly audience who have evinced interest to demo your product, this sub-metric shows you how.

Conversion Rate to Paid Customers

From the total of either your incoming traffic or from traffic demoing your product, know how many have now reached your KPI: actual subscriptions.

New Acquisitions in Paid Customers by Plan and Conversion Rate to Paid Customers
Signups, by Plan

Signups, by Plan

We also show how many consumers have signed up for different plans. It shows your best and worst sellers, allowing you to take action.

Average Signups per Customer

A deeper metric from your interested customers shows how many plans each one is subscribed to. This allows you to turn them into lifelong customers.

Average Signups per Customer