Revenue Metrics for SaaS Analytics

Revenue Analytics for SaaS Industry

Monthly Recurring Revenue MRR

Monthly Recurring Revenue MRR

We show you insights into the recurring revenue from your customers, month-on-month, while showing shifting dynamics of this measure, over the months.

Monthly Recurring Revenue MRR by plans

The above metric is broken up into the share by different plans. It allows you to focus on low performing plans.

Monthly Recurring Revenue MRR by plans
MRR Retained Customers

MRR Retained Customers

Another valuable metric shows how well your retention strategies are working, to help you fine-tune, and increase customer loyalty.

MRR New Customers

Since your new customers could become brand-advocators or brand-thrashers in the first few months of their relationship with you, this metric shows payment trends, giving you the data to act on.

MRR New Customers
ARR

ARR

To get a zoomed out view of year-on-year revenues, this is your go-to-metric. It is the monthly recurring revenue, multiplied by 12. Use this to feed into your annual balance sheets.

Billings

Know total bill revenues, on current subscription plans. Since billing usually takes into account various charges, discounts or taxes, this is great for you to know revenue expected.

Billings
Accounts Receivables

Accounts Receivables

For customers who were billed, but who could not pay, accounts receivables shows the difference between billed revenues vs monthly recurring revenues

Lost Customers and Churn Rate

Another important metric is related to churn. This shows the number of customers lost across months and helps you tie in reasons like service downtime, increased competition etc to this loss.

This graphic captures data of the share of total vs lost customers across months, to help you understand how to plug these losses.

Lost Customers and churn rate
Churn MRR

Churn MRR

With customers canceling their subscriptions, get data on the residual recurring revenues paid, till the time of termination.

Retained Customers and Rate

For customers whom you were able to rescue from terminating their contracts, with retention offers, are captured in this metric

Related to the above metric, we offer data on the number of retained customers vs the total number of customers. See the shift in loss of customers vs your current customer base

Retained Customers and rate
Upgrades

Upgrades

Since your business caters to various audiences and offers plans across price spectrums, know how many have upgraded their plans over recent months.

Same Plan

This graph shows you customers who have remained on the same payment plan. It shows you stars or questions mark customers, to push to upgradation, or rescue from losing them

Same Plan
Downgrades

Downgrades

With the data coming in from your systems, we show how many paying customers have downgraded their plans.

Re-Activated Customers

Like believing in second chances, our tools identify customers who were considered lost, but who searched the market and returned to your subscription. A great metric to use for investor meets, or to use to show the strength of your SaaS offerings.

Re-activated Customers
Average Length of Contract

Average Length of Contract

Putting in all your subscription periods, this tool shows the average time periods your subscriptions have been active, across all types of plans.

Average Months Paid Upfront

Get to know a sense of your customers’ willingness to pay their service fees upfront to you, proving their trust and that money invested is going to reap dividends.

Average Months Paid upfront